Director of UX & Experience Design

Strategy that moves
people and metrics.

20+ years translating complex business strategy into human-centered products that drive measurable enterprise transformation. From C-suite alignment to cross-functional delivery.

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$370M+
Digital revenue impact through product & innovation
20+
Years building enterprise-scale digital experiences
35+
Person teams led with 100% retention
48%
Efficiency gain in systems design
What I Bring

Where strategy meets
human experience

Executive teams trust me to close the gap between vision and execution — bridging business strategy, operations, and the people who make it real.

Strategy to Execution

I translate abstract strategic intent into clear operational roadmaps, cross-functional alignment frameworks, and products that actually ship — connecting executive vision to frontline reality.

Enterprise-Scale Leadership

From building 35-person product design organizations and a Center of Excellence to help lead multi-site transformation programs, I bring the systems thinking, governance structures, and people leadership that complex organizations require.

Measurable Business Impact

Design decisions at my level are business decisions at the intersection of user needs. Every initiative I lead connects customer insight to revenue outcomes, retention metrics, and operational efficiency — tracked, reported, and defensible to the board.

Selected Work

Enterprise transformation
that left a mark

Strategic design workshop materials — journey maps, wireframes, and analytics dashboard
Enterprise Transformation · Retail

Reinventing the Tire Retail Experience

Led product and experience strategy across 1,000+ Discount Tire locations — from AI tire fitment to a Mobile POS retail model — generating $370M+ in incremental digital revenue.

Product Strategy Innovation Pipeline Stakeholder Alignment AI Integration
$370M+ incremental revenue impact
Healthcare SaaS · Innovation

Award-Winning Onboarding & Retention Platform Design

McKesson Global Innovation Award for AI-driven retention strategy.

Healthcare UX AI Strategy Enterprise SaaS
Innovation Award onboarding success improvement
100M
Digital Media · Platform Design

Creator Platform Scaling to 100M Monthly Views

Built the influencer-brand platform at MiTú generating 80% profit margin while scaling the YouTube multi-channel network to 100M+ monthly views.

Platform Strategy Creator Economy Revenue Design
80% profit margin on platform
View All Case Studies
Trusted Across Every Level - What Leaders Say

Leading up, building teams,
and partnering across orgs

"

I've had the privilege of working closely with Jenn on several high-impact change and design initiatives, and I can confidently say she's one of the strongest UX leaders I've partnered with. Jenn combines strategic thinking, empathy, and a clear focus on outcomes to deliver real business impact. If you're looking for a senior design leader who can scale experience strategy, lead with integrity, and drive transformation, Jenn is that leader.

Judy Bowers, PMP
Global Change Leader, McKesson
"

Jenn and I worked on an exciting new app/chatbot project for an underserved portion of McKesson employees. She was great at her job AND became a thought partner outside of UX — thinking through how to get the initiative across the finish line with key stakeholders. I would strongly recommend Jenn not just for UX, but as a true business partner. Hire her for sure — she's a great asset to any team!

Elliott Dykes
Head of People Operations, McKesson
"

Jenniffer is among the most creative minds I have worked with. In addition to dazzling creation power, she is an outstanding out-of-the-box thinker who knows how to organize, communicate and execute. She is able to deliver on time and exceed everyone's expectations.

Ali Mostoufi
Chief Product & Innovation Officer, MiTú
"

Jenn cultivated a culture that made us feel encouraged, trusted, and motivated to do our best work. That environment empowered us to push both the design and user experience to new heights. She's a visionary leader with a clear perspective on designing for the future — the kind of leader who shows up, supports her team, and elevates everyone around her.

Adam (AJ) Gottron
Design Director, IBM
"

Jenn is a strong and genuine design leader. She values the knowledge and efforts of her team and shows how much trust she has in them. Her trust in my ability to lead a workstream allowed me to take on new challenges and obtain a new set of skills. I highly recommend Jenn as a valuable design leader who would make a positive impact on any team or organization.

Michelle Park-Baamonde
Senior Product Designer, McKesson
"

As my manager and mentor, Jennifer was an exceptional leader who consistently demonstrated remarkable patience when explaining complex concepts. She is a true advocate for professional growth, constantly providing opportunities to learn new skills. Any organization would be incredibly fortunate to have her.

Balaji Reddy
Product Designer, McKesson
"

Jenn is a rare blend of strategic thinker, design advocate, and pragmatic partner. She wasn't focused on just selling more products — she cared deeply about delivering real value to users, with every decision grounded in empathy, data, and thoughtful strategy. Any team would be lucky to have her leading UX.

Dennis Bajec
Experience Design & Mobile Practice Lead, IBM
"

Collaborating with Jenn was a fantastic experience. As a design leader, she provided invaluable inspiration, strategic direction, and thoughtful critique. Her clear vision and strategic foresight fostered a truly effective partnership. I look forward to future opportunities to work together.

Jason DePerro
Design Leader, Frog
"

Jenn consistently brought the voice of the user to every discussion while remaining highly collaborative with engineering and architecture. She has a real talent for balancing the push for great UX with an understanding of technical constraints — finding that sweet spot between innovation and feasibility.

Daniel Neiconi
Principal Architect, Digital Portfolio & Innovation, McKesson

Want to work together and learn more?

Let's explore how I can drive transformation and measurable outcomes for your organization.

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